Digital Marketing VS Traditional Marketing
As a small business owner, you are often faced with an impressive amount of choice in the allocation of your advertising budget. Because many small businesses do not work with large advertising budgets, choosing advertising media can be both important and stressful. Many small business owners may be wondering what Digital Marketing is.
In today's climate, there is a lot of question about whether traditional or digital advertising is the best way to attract new customers and close more sales. Sometimes the answer is a combination of both, but more and more companies are choosing digital advertising for good reasons. Here are some facts you should consider when choosing to launch your next ad campaign.
What is traditional advertising?
Traditional advertising includes proven advertising methods that you probably know. These ads are broadcast on radio and television, as well as in magazines, newspapers, local periodicals, and shippers. According to Nielsen, 47% of consumers surveyed worldwide consider television, radio and newspaper ads to be credible. Although this number is currently higher than some forms of digital advertising, it is steadily declining, with declines of 24 and 20% respectively in 2011 and 2010.
The key to the downward trend of the traditional advertising method is a change in overall demographics.
More and more people who have grown up with the Internet as part of their lives are reaching adulthood and becoming the main buyers of goods and services. Because these people are more likely to trust and relate to digital advertising methods, you can see how traditional advertising methods are moving in the wrong direction. Television remains the most popular form of advertising, but experts expect digital ads to reach and surpass television in the next five years.
What is digital marketing?
Digital marketing includes all forms of web marketing, from social media pages and commercial websites to search engines and banner ads. Digital advertising has many advantages that make it a preferred method in the modern economy. The first key is, as mentioned, the evolution of demographics. Over time, trends will only shift towards digital advertising. People of all ages who regularly use technology expect their advertising to be interesting and informative, beyond what traditional advertising means can offer.
In addition to reaching new demographics, digital advertising offers your business a way to connect with consumers and build lasting relationships. Through social media, you can have direct and meaningful communication with your customers, offer special offers and new news, generate new business and retain old customers. Digital advertising also offers a unique opportunity for incoming marketing, as consumers can find you and communicate with you without any direct effort on your part, other than creating web pages and social media.
Although traditional advertising still has a place in the modern market, trends will continue to point to digital advertising over time. For some companies, a combination of digital and traditional advertising is the most effective way to reach customers. Others choose to go digital exclusively. The key for any modern businessman is to include at least some of the digital advertising, whether combined or exclusive.
Avoiding digital advertising and using only traditional methods is a sure way to miss out on key demographics and see your competition override the effectiveness of your marketing. What is Digital Marketing? Clearly, this is the wave of the future.
In today's climate, there is a lot of question about whether traditional or digital advertising is the best way to attract new customers and close more sales. Sometimes the answer is a combination of both, but more and more companies are choosing digital advertising for good reasons. Here are some facts you should consider when choosing to launch your next ad campaign.
What is traditional advertising?
Traditional advertising includes proven advertising methods that you probably know. These ads are broadcast on radio and television, as well as in magazines, newspapers, local periodicals, and shippers. According to Nielsen, 47% of consumers surveyed worldwide consider television, radio and newspaper ads to be credible. Although this number is currently higher than some forms of digital advertising, it is steadily declining, with declines of 24 and 20% respectively in 2011 and 2010.
The key to the downward trend of the traditional advertising method is a change in overall demographics.
More and more people who have grown up with the Internet as part of their lives are reaching adulthood and becoming the main buyers of goods and services. Because these people are more likely to trust and relate to digital advertising methods, you can see how traditional advertising methods are moving in the wrong direction. Television remains the most popular form of advertising, but experts expect digital ads to reach and surpass television in the next five years.
What is digital marketing?
Digital marketing includes all forms of web marketing, from social media pages and commercial websites to search engines and banner ads. Digital advertising has many advantages that make it a preferred method in the modern economy. The first key is, as mentioned, the evolution of demographics. Over time, trends will only shift towards digital advertising. People of all ages who regularly use technology expect their advertising to be interesting and informative, beyond what traditional advertising means can offer.
In addition to reaching new demographics, digital advertising offers your business a way to connect with consumers and build lasting relationships. Through social media, you can have direct and meaningful communication with your customers, offer special offers and new news, generate new business and retain old customers. Digital advertising also offers a unique opportunity for incoming marketing, as consumers can find you and communicate with you without any direct effort on your part, other than creating web pages and social media.
Although traditional advertising still has a place in the modern market, trends will continue to point to digital advertising over time. For some companies, a combination of digital and traditional advertising is the most effective way to reach customers. Others choose to go digital exclusively. The key for any modern businessman is to include at least some of the digital advertising, whether combined or exclusive.
Avoiding digital advertising and using only traditional methods is a sure way to miss out on key demographics and see your competition override the effectiveness of your marketing. What is Digital Marketing? Clearly, this is the wave of the future.
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