Search Engine Optimization - SEO Explained
Search engine optimization often referred to as SEO, involves increasing the amount and quality of traffic generated to a website or other Internet property from the search engines' natural/organic ranking results for specific words, called keywords. For this article, I will use the term website to refer to all Internet properties.
The popularity and importance of Search Engine Optimization are based primarily on the fact that statistical data has repeatedly shown that the higher the ranking results of a website, the more likely it is that users click on the link of the site and visit the website.
In addition, market research has shown over the past decade that the quality of visitors that search engines provide to websites is traditionally considered to be the best or best source of traffic for websites, regarding website conversions for sales, listings, and other marketing objectives. websites.
The term SEO in relation to search engine optimization is also sometimes used to refer to search engine optimizers, who are consultants who manage and facilitate the development and implementation of optimization projects. search engines for their customers. In addition, these individuals may be employees who carry out in-house referencing projects for their employers.
Search engine optimizers can provide their services strictly for search engine optimization or as part of a package, which includes other marketing services.
In general, SEO was created to improve website ranking results in search engines. In addition, at the heart of search engine optimization, two general methods are used to optimize websites, namely on-site and off-site optimization.
As the terms imply, on-site optimization involves the use of website-oriented techniques and off-site optimization relates to aspects that affect a website and are not directly on the site.
If search engine optimization has a significant effect on improving a website's ranking, it's because all search engines rely on a computer program called "algorithm." This program manages to a large extent almost all the different operations of search engines.
For example, individuals and businesses use SEO to optimize websites to rank search engine results based on perceived or actual knowledge of functions, routes, data from the website and instructions used by search engine algorithms to determine the ranking of websites by keyword. or keyword phrases.
What makes Search Engine Optimization very difficult is the fact that each search engine has an algorithm created specifically for its own search engine; Each algorithm is therefore unique and classifies websites using different criteria and factors and/or assigns different levels of importance to criteria and factors.
The popularity and importance of Search Engine Optimization are based primarily on the fact that statistical data has repeatedly shown that the higher the ranking results of a website, the more likely it is that users click on the link of the site and visit the website.
In addition, market research has shown over the past decade that the quality of visitors that search engines provide to websites is traditionally considered to be the best or best source of traffic for websites, regarding website conversions for sales, listings, and other marketing objectives. websites.
The term SEO in relation to search engine optimization is also sometimes used to refer to search engine optimizers, who are consultants who manage and facilitate the development and implementation of optimization projects. search engines for their customers. In addition, these individuals may be employees who carry out in-house referencing projects for their employers.
Search engine optimizers can provide their services strictly for search engine optimization or as part of a package, which includes other marketing services.
In general, SEO was created to improve website ranking results in search engines. In addition, at the heart of search engine optimization, two general methods are used to optimize websites, namely on-site and off-site optimization.
As the terms imply, on-site optimization involves the use of website-oriented techniques and off-site optimization relates to aspects that affect a website and are not directly on the site.
If search engine optimization has a significant effect on improving a website's ranking, it's because all search engines rely on a computer program called "algorithm." This program manages to a large extent almost all the different operations of search engines.
For example, individuals and businesses use SEO to optimize websites to rank search engine results based on perceived or actual knowledge of functions, routes, data from the website and instructions used by search engine algorithms to determine the ranking of websites by keyword. or keyword phrases.
What makes Search Engine Optimization very difficult is the fact that each search engine has an algorithm created specifically for its own search engine; Each algorithm is therefore unique and classifies websites using different criteria and factors and/or assigns different levels of importance to criteria and factors.
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